Goafest 2010 Creative Abby Winner (contd.)

Creative Abby-winning ad campaign for the Cancer Patients Aid Association (CPAA), ad 3

Continuing with the theme of targeting the smoker through his family, ad number 3 focussed on what happens to the smoker's family after his death.

The Day After Your Funeral

Goafest 2010 Creative Abby Winner (contd.)

Creative Abby-winning ad campaign for the Cancer Patients Aid Association (CPAA), ad 2

Continuing with the theme of targeting the smoker through his family, ad number 2 focussed on the impact smoking can have on the smoker's wife.

Your Wife's Life After Your Premature Death