The brief from the client was to position Femina to young women as a friend who provides practical advice on relationships in a no-nonsense yet caring manner, substantial yet witty. Ahem! Clients always want the world, and it was no different in this case :) The challenge for me personally was to put myself in the pumps of a young 23-year-old woman in India today who is not a novice and does already know quite a bit. The idea was to tell her things that would engage her, surprise her and essentially make her go, 'Jeese! I didn't know that.' or 'Yup, this could be my way to do it!'. I sure had fun working on these - see if you enjoy them too.
How to dump him?
Is he cheating on you?
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