Cannes Lions 2010 shortlist!

The ad campaign I wrote for CPAA (Cancer Patients Aid Association) made it to the shortlist of Press Lions at Cannes Lions 2010!

Cannes is the pre-eminent international advertising awards festival, and this is the first set of ads I have written - let's just say I am happy :)

http://www.canneslions.com/work/press/entry.cfm?entryid=20455&award=99

http://www.canneslions.com/work/press/entry.cfm?entryid=20456&award=99&keywords=

http://www.canneslions.com/work/press/entry.cfm?entryid=20457&award=99&keywords=

Cheers!

Goafest 2010 Creative Abby Winner (contd.)

Creative Abby-winning ad campaign for the Cancer Patients Aid Association (CPAA), ad 3

Continuing with the theme of targeting the smoker through his family, ad number 3 focussed on what happens to the smoker's family after his death.

The Day After Your Funeral